Rafe Blandford
Rafe Blandford

Rafe Blandford

Technology, Product & Transformation Leader

I work at the intersection of product, technology and AI — and the cross-disciplinary orchestration that turns them into outcomes (most recently as Chief Technology & Product Officer at Digitas). Here I write about how this is changing the way we think, work and lead, and about the curiosities I collect along the way.

Curated writing

A few pieces worth starting with.

All writing

Work

Short case studies of programmes, projects and initiatives I've led or worked on — the outcomes, and my role in them.

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Formula 1

Formula 1

Fan first experience for the world's largest motorsport.

Honda

Honda

Transforming Honda UK's D2C Future Sales and creating a pan-european marketing platform.

MiXR

MiXR

Powering the highlights reel of the UK's social life for those who seek unforgettable times out.

AI & the future of work

What AI actually changes for products, teams and how we work.

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Notes from SXSW London 2026

Notes from SXSW London 2026

Sharing some notes from last week's festival - as usual there was an eclectic mix - and perhaps a greater than usual sense of ambiguity around the…

Product, technology & transformation

The leadership view — shaping strategy, leading change, and orchestrating product, technology and the people who deliver it.

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RafeOS

A personal operating system and second brain — home, health and working life — built to explore systems thinking, the agentic edge and custom agentic harnesses.

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What is RafeOS?

What is RafeOS?

An introduction to RafeOS: the parts, what they look like, and how they fit together.

All About Archive

Preserving 20 years of mobile history — and what it took, documented in public.

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All About — the archive

Twenty years of mobile history, preserved — the All About network, rebuilt as a permanent, fast, searchable archive.

Explore the full archive