Loops within loops
AI doesn’t just accelerate product development; it changes the economics of feedback loops.
Technology, Product & Transformation Leader
I work at the intersection of product, technology and AI — and the cross-disciplinary orchestration that turns them into outcomes (most recently as Chief Technology & Product Officer at Digitas). Here I write about how this is changing the way we think, work and lead, and about the curiosities I collect along the way.
A few pieces worth starting with.
AI doesn’t just accelerate product development; it changes the economics of feedback loops.
Point capable agents at your own data for long enough and you find out which bits of the hype are real.
What building RafeOS with AI taught me about compression, discipline and judgement.
Short case studies of programmes, projects and initiatives I've led or worked on — the outcomes, and my role in them.
What AI actually changes for products, teams and how we work.
Two audiences now: the bifurcation the web and how this site looks to address this.
As part of the UK Government's AI Champions programme an independent report AI Adoption Plan: Creative Industries was published this week. It is w…
Sharing some notes from last week's festival - as usual there was an eclectic mix - and perhaps a greater than usual sense of ambiguity around the…
The leadership view — shaping strategy, leading change, and orchestrating product, technology and the people who deliver it.
I was proud to have recently been named in the BIMA 100 2026, in the AI & Tech Pioneers category. Thanks to the team at BIMA (British Interactive…
I enjoyed being a guest on Rupert McSheehy's / rmg digital podcast Fireside with Founders. It gave me an opportunity to talk about the intersectio…
A personal operating system and second brain — home, health and working life — built to explore systems thinking, the agentic edge and custom agentic harnesses.
The layer that sits above all the modules and tells me which of them I should care about.
An introduction to Cockpit, the personal app that is the face of RafeOS.
An introduction to RafeOS: the parts, what they look like, and how they fit together.
Preserving 20 years of mobile history — and what it took, documented in public.
The All About Symbian forum ran from 2001 to 2013. At its peak, it was the primary English-language community for Symbian smartphone users — Nokia 765…
Between the early 2000s and the mid-2010s, I founded and ran mobile technology sites: the big ones were All About Symbian and All About Windows Phone.…
Between 2003 and the mid-2010s, I ran three mobile technology sites: All About Symbian, All About Windows Phone, and All About Mobile. At their peak,…
Twenty years of mobile history, preserved — the All About network, rebuilt as a permanent, fast, searchable archive.